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POST RELEASE: Life After the Press Release Dies

Posted on December 6, 2013 by Kate Bentham — Leave a comment

Dan Slee has been doing his best to tell us all that the press release must (or will) die in future comms and PR. In this blogs he shares how he has the backing of some big hitters – as…

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Posted in Business, communicating, digital technology, journalism, media, newspapers, public relations, working practices

Content creation and the power of stories

Posted on July 18, 2012 by Kate Bentham — Leave a comment

This week Matt Bond discusses the power of story telling within an organisation and shares two very compelling videos from Coca Cola who tell the story of moving from Creative Excellence to Content Excellence. A very interesting read. Content creation…

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Posted in Business, communicating, social media, storytelling, working practices
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