Blog Archives

Shotgun wedding

After larking about in the countryside dressed in tweed, shooting at clay pigeons, Ross Wigham reflects on a time when some PR campaigns might have taken a scatter gun approach to hitting the target but now, with reduced budgets and

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Posted in budget cuts, communicating, data, digital technology, ideas/innovation, journalism, local government, media, public relations, public sector, social media, working practices

Marketing – a game for everyone to play

This week Vindicat blog about how just beacuse there may be a software package for anything and everything these days, including marketing now it seems, it doesn’t make everyone suddenly skilled in all aspects of business. Marketing – a game

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Posted in Business, public relations, software

“It was 20 years ago today…” How marketing has changed

A fascinating look by Janet Harkin at some key things that have changed and stayed the same in marketing over the last 20 years. How many of her points hold true for your profession or sector? “It was 20 years

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Posted in communicating, design, history, social media, websites, working practices

A to Z of marketing tactics

Janet Harkin contributes a really useful post for Week 29 an A to Z list about marketing. Many readers are likely to find some very useful tips amongst them. A to Z of marketing tactics by Janet Harkin.

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Posted in blogging, public relations, working practices

Three essential marketing questions to ask

Janet Harkin’s Week 26 contribution of #WeeklyBlogClub provides useful advice on how to plan your marketing campaigns. She reduces core strategy to just 3 questions. Three essential marketing questions to ask by Janet Harkin.

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Posted in communicating, media, setting goals, social media, working practices