Welcome to Easy Street

In this blog Carolyne Mitchell shares with us some of the teaching of Dan Arielys and his course Beginners Guide to Irrationality. The blogs looks at decision making, and how people rely on contextual information to make judgements. Carolyne discusses how comms professional might be looking for a behaviour change from their audience but they need to be aware that audiences are likely to take the easy option when making a decisions.

Welcome to Easy Street   by  Carolyne Mitchell

 

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Working in local gov, managing a frontline service for families. I love Shropshire, love family and love information and blog about all three. There is also the occasional mention of cake and caek.

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Posted in communicating, working practices

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