Shotgun wedding

After larking about in the countryside dressed in tweed, shooting at clay pigeons, Ross Wigham reflects on a time when some PR campaigns might have taken a scatter gun approach to hitting the target but now, with reduced budgets and increased data on potential audiences, PR professionals are now making sure the message is getting through to its intended recipient.

Shotgun wedding  by Ross Wigham

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Working in local gov, managing a frontline service for families. I love Shropshire, love family and love information and blog about all three. There is also the occasional mention of cake and caek.

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Posted in budget cuts, communicating, data, digital technology, ideas/innovation, journalism, local government, media, public relations, public sector, social media, working practices

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