A marketing man in charge at the BBC? Heavens!

Jo Smith looks at why having someone from a marketing background as Acting Director General of the BBC might be rather a good thing.

A marketing man in charge at the BBC? Heavens! by Jo Smith of Vindicat PR.

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Weekly Blog Club was set up in early January 2012 to encourage people to blog regularly, and especially to encourage those working in and with the public sector, charities and voluntary organisations in the UK to find their own 'voice' through writing.

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Posted in communicating, leadership, public sector, radio, television, working practices

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