Elaine Mead, Chief Executive of NHS Highland, is a guest blogger on the Ayrshire Health blog in Week 35 of Weekly Blog Club. She writes about the usefulness of blogging and social media as communications tools at a time when Scottish health services need to transform, and to move towards a more collaborative approach.
Why does blogging work? – A Highland View by Elaine Mead, guest blogger on the Ayrshire Health blog.